The Entrepreneurship: Owning Your Future textbook is part of the Network for Teaching Entrepreneurship (NFTE) program offered in the United States and in Belgium, China, Germany, India, Ireland, Israel, Netherlands, New Zealand, and South Africa. The textbook targets youth, ages 15–18, from low-income and at-risk communities. The curriculum is intended to be used in schools and in community-based organizations.
The curriculum covers concepts related to starting, operating, and exiting a small business; reinforces math, reading, and writing; and develops skills in critical thinking, communication, and teamwork. Some secondary school, and functional reading, writing, and numeracy skills are recommended for those who use it. Photographs in the textbook communicate that the program is intended for young women and men, people who are physically challenged, people of color as well as Caucasians, and people from a range of different cultures. The textbook is intended to help young people who have not created a business to understand what types of skills and knowledge are needed to run a business, and what possible opportunities exist for them.
NFTE offers a teacher textbook to accompany the student textbook; it provides lesson plans, pacing guides, and more. Although not required in order to use the textbook, a three-day teacher training is available on how to implement the program, of which the textbook is an important part. Participants in the training receive lesson plans, teaching slide show presentations, pacing guides, classroom posters, and more to use in their programs. The training is conducted by NFTE master trainers.
The Network for Teaching Entrepreneurship (NFTE) textbook contains eight modules focusing on different facets of entrepreneurship; each module is broken into chapters that are further divided into sections. The modules are as follows:
1. What is an Entrepreneur?
2. Preparing for Business
3. Opportunity Recognition and Market Analysis
4. Marketing Plan and Sales
5. Analyzing Finances
6. Starting Your Business
7. Managing Your Business
8. Growing Your Business
Each section of the textbook has objectives defined in terms of what learners will be able to do; most are observable or measurable. The assessments ("Check your Understanding" and "Assessment" sections), however, focus on understanding of content (concepts, vocabulary, facts, or information presented), not on what the entrepreneur will be able to do. The sequencing is from more general knowledge about economics and business to the details of running a small business.
No formal evaluation results available
The Entrepreneurship: Owning Your Future textbook covers a wide array of topics related to entrepreneurship, from the big picture (what is entrepreneurship?) to the very detailed (tax implications and government regulations). The curriculum is comprehensive, covering essential knowledge that a young person interested in starting a business will need to know. Throughout the course, learners are asked to develop their own personal business plan. They can fill in the information either using a student workbook (paper) or by using the BizTech software (electronic). The textbook includes prompts for the learners when and what they should fill in based on where they are in the textbook.Another useful feature of the curriculum is a case study of a young woman that follows her challenges and successes starting, growing, and eventually leaving a catering business she started in high school. The case studies help tie together the chapters and provide learners of real examples of how a young person applies the topics included in the text to her professional life. The curriculum was updated in 2010 and the material is up-to-date and it makes use of recent examples. The format will be familiar to the learners and teachers, as the curriculum is a traditional textbook used in the U.S.A weakness of the curriculum is that it covers such a wide range of topics that it might be overwhelming to the learner. While NFTE uses textboxes, graphics, reading checkpoints, and mini-assessments throughout, it is still quite text heavy. To make the most of the curricular material, the learners need to have strong reading skills and relatively strong math skills in order to fully grasp it. If the learners are at-risk or coming from low income communities and do not have a strong academic background, they may find the material to be too complex. Also, the fact that the curriculum is in a textbook may be a deterrent to learners who have not been successful in a traditional, school environment and may be turned off thinking this is just another class.These challenges can be overcome based on the strength of the facilitator. It is imperative that the lesson plans used in conjunction with the text help engage learners, especially those with different learning needs and learning styles. The teacher guide was not submitted for this review, but it would likely provide guidance on how to address these issues.The version of the textbook reviewed is written for a U.S. audience. All of the examples are based in the U.S. and some of the topics, such as taxes and government regulations are particular to the U.S. It would need significant adaptation to be used with different audiences, especially for developing countries where the examples and activities may not be relevant to their specific contexts.
The content of the Entrepreneurship: Owning Your Future textbook is well designed, attractive, and written clearly and appealingly. The format is very well organized, user-friendly and with inviting photographs and illustrations. A teacher would need to have a background in starting successful small businesses, however, or to be matched with an entrepreneur in a team-teaching situation. In poor countries successful entrepreneurs may not necessarily handle the level of English reading required by this textbook.
The textbook sequence is logical for a classroom of young people who have not yet started businesses, but those who might be seeking solutions to their immediate problems managing or expanding their existing business, might be impatient with this and want to begin to address their immediate needs. The textbook may have useful information for them but would need to be tailored to their needs by a skilled entrepreneurship teacher.
The three–sixth month program is described as using an experiential/learning by doing approach including games, activities and events. There are some activities included in the textbook itself, often as part of the assessment, in a section called Working Together. The first 14 chapters of the textbook are to help the participant to put together a business plan. A helpful table is included (pages 144–145) on what parts of the textbook will help to develop a standard or an advanced business plan.
Much would need to be changed in order to use this in a non-western, and especially poor or underdeveloped country where a lot of the (Internet, training and other) resources taken for granted in this textbook are not available. It would be a useful reference upon which to draw, however, in a wide range of entrepreneurial contexts.
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